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Real Madrid have reached 15 million Twitter followers on their account in Spanish @realmadrid. It is the profile belonging to a club or sports institution that has the most worldwide followers, with 600,000 more than the second most popular account and 1,700,000 more than third place.
Real Madrid joined Twitter in May 2008. Since then, @realmadrid has tried to provide minute by minute information on the team, strengthening bonds between Spanish speaking Madrid fans throughout the world. Last summer, it became the most popular profile of any sports club and now it is the first to reach 15 million followers.
@realmadrid is the first place to announce the starting lineup before each match, as well as providing live coverage of games, the most important club notices and the best images, screen savers and videos. Also, last year, followers were able to participate in digital discussions with members of the first team, find out about interesting promotions from club members and show their passion for the Whites through different initiatives.
Real Madrid has a presence on Twitter with six other profiles:@realmadriden, which provides information in English;@realmadridarab, in Arabic; @realmadridjapan, in Japanese;@RMBaloncesto; @lafabricarm, which covers the latest reserve team news, and @Fun_RealMadrid, which provides information about worldwide Real Madrid Foundation activities.
Real Madrid joined Twitter in May 2008. Since then, @realmadrid has tried to provide minute by minute information on the team, strengthening bonds between Spanish speaking Madrid fans throughout the world. Last summer, it became the most popular profile of any sports club and now it is the first to reach 15 million followers.
@realmadrid is the first place to announce the starting lineup before each match, as well as providing live coverage of games, the most important club notices and the best images, screen savers and videos. Also, last year, followers were able to participate in digital discussions with members of the first team, find out about interesting promotions from club members and show their passion for the Whites through different initiatives.
Real Madrid has a presence on Twitter with six other profiles:@realmadriden, which provides information in English;@realmadridarab, in Arabic; @realmadridjapan, in Japanese;@RMBaloncesto; @lafabricarm, which covers the latest reserve team news, and @Fun_RealMadrid, which provides information about worldwide Real Madrid Foundation activities.
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