Community Marketing Methods

When aiming your marketing efforts at communities, the first consideration is your niche audience. You want to figure out where they spend their time, what their interests are, and where you can find them. Following are some places to begin your search.

Online Communities 

Since the advent of the internet, online communities have made it easy to connect with other like-minded individuals. Online forums foster conversations on specific topics related to the community at hand. You can find forums on just about everything, from parenting and technology to diet and butterflies.

If there’s an interest, there’s a forum. A quick Google search on your topic of interest plus the word “forum” should lead to all kinds of possibilities.

Other Community Marketing places:

•     Social media groups

•     Facebook fan pages

•     Professional groups

•     Geographic communities

•     Build your own online community

**This is an excerpt from Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service Based Business by Stephanie Chandler. Get a copy from Amazon here.

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